微信公众号吸粉方案为啥“喵星人”和“汪星人”能成为人见人爱的网红？(2)

“As a society, we’ve evolved so that we now think of pets as our children,” Edwards said in a November 2018 interview with Vox. “They’re such an important part of our lives.”

2018年11月，爱德华兹在接受Vox采访时说：“我们已经进化到把宠物当成自己孩子的社会。它们是我们生活中重要的一部分。”

As of 2019, American households owned more than 42 million cats and 63 million dogs. The market for pet products in the US earned US$72 billion in 2018, according to the American Pet Products Association (Appa).

截至2019年，美国家庭拥有超过4200万只猫和6300万只狗。根据美国宠物用品协会的数据，美国的宠物用品市场2018年收入达720亿美元。

Additionally, since Instagram launched in 2010, the word “cat” has been used on the platform 193 million times and the word “dog” 243 million times.

此外，自2010年Instagram上线以来，单词“cat”平台使用量达1.93亿次，单词“dog”平台使用量达2.43亿次。

“Pets raise endorphins and make people feel happy,” Edwards said. “They are adorable to look at and are easier to connect with than human influencers. Human-facing brands want to work with pet influencers because they want to show that they align on the values of their consumer, and their consumer loves pets.”

爱德华兹说：“宠物能提高人体内的内啡肽水平，让人感到快乐。他们看起来很可爱，比网络红人更容易相处。面向消费者的品牌想要与网红宠物合作，因为他们想要展示他们与消费者的价值观一致，而且他们的消费者喜欢宠物。”

As a result, pet influencers can be incredibly lucrative.

因此，网红宠物们可以带来巨额利润。

微信公众号吸粉方案为啥“喵星人”和“汪星人”能成为人见人爱的网红？(2)
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